5 Insightful Advertising Trends for 2008

Welcome to my blog! I am kicking things off with my list of 5 Insightful Advertising Trends for 2008. With the lines blurred between traditional advertising and Direct Response most advertisers are trying there hand at one or more of these new hybrid avenues. Check out the list for some well know and not so well know ways to spend the all important advertising dollar without having to sacrifice your ROI or your clients reputation.

1. Mobile - We can hear you now. With highly personalized ads, the i-Phone and Bluetooth technology coming along nicely, 2008 could be the year Mobile finally lives up to all of its expectations. See what the Economist has to say about it.
   
   
2. Internet Video Ads- Almost all TV programming can be found online the same day it is originally broadcasted. Aside from most networks offering shows on there websites, and the always popular You Tube, advertisers should keep on eye on these new vehicles for ad placement as well. Joost, Blinkx, and Babelgum.
   
   
3. Multi-Channel Direct Marketing - Don't short change yourself and your client by spending all of your ad budget with one format. No matter what the size of your spend, make sure and utilize a combination of Internet, TV, Radio, Print, and Mobile. With measurable results, this method will help maximize your ROI and stretch your ad dollars to there limits. Multi-Channel Direct Response covers all the basis on how and why you should go this route.
   


4. Gaming - Nintendo's revolutionary Wii virtual control has turned video gaming into a family affair for young and old alike. With catagories like sports, cooking, surgery, and brain training, there is something for everyone these days. And with game systems connecting online and tuning in to local media channels like weather and news, this is a fresh area for connecting with marketers. Check out PCWorld for some examples of how interactive the advertising can be in game!
   


5. Media Snackers - Ok...so this is not actually a trend as much as it is a demo, but I had to include it. Consuming large amounts of media in small bit size portions all throughout the day has opened up countless new formats for advertising. We are all snacking on media whenever and wherever we like. Check out Mediasnackers for a great video on why and how this demo has come about.